"Desculpe senhora, mas não informamos preços por telefone".
Dá vontade de perguntar: "E você acha mesmo que o fato do cliente estar te olhando no momento da informação vai mesmo garantir a compra, independente do preço??"
Sim, existe sempre a possibilidade da simpatia do(a) atendente comover o cliente ou até mesmo de se fechar outras formas de pagamento que suavizem o valor.
Mas tenha fé!
Não passar o preço por telefone significa fazer com que eu gaste meu precioso combustível para correr o risco de chegar à loja e dizer um lindo "não, obrigada!".
Sei que sou exigente e (até) mal humorada, principalmente quando não sou bem atendida. Mas, acima de tudo, me considero bem consciente na hora de escolher meus produtos e serviços. Ter que sair só para checar um preço é impensável nos dias de hoje!
Por isso, me dizer que preço só pessoalmente é o mesmo que dizer que não está preparado para me atender!
sexta-feira, 15 de janeiro de 2010
quarta-feira, 13 de janeiro de 2010
Ecocartoon 2009
Achei fantástico!
2º Salão Internacional de Humor sobre o Meio Ambiente
2º Salão Internacional de Humor sobre o Meio Ambiente
Vencedores: http://www.ecocartoon.com.br/expo2009.asp?id=1
Menção honrosa: http://www.ecocartoon.com.br/expo2009.asp?id=4
Selecionados: http://www.ecocartoon.com.br/expo2009.asp?id=51
quarta-feira, 6 de janeiro de 2010
terça-feira, 10 de novembro de 2009
Anúncios criativos - Parte II
Continuando...
"Use a eletricidade com sabedoria". Esse anúncio é da companhia de energia Eskom, da África do Sul.
A campanha feita pela Sukle Advertising & Design, de Denver, tem como objetivo diminuir o desperdício de água. O slogan é: "A grama é burra. Regue dois minutos a menos. Seu gramado não vai notar".
"Pense em quanto isso consome antes comprar". Imagens engraçadas de coisas "gordas" fazem propaganda de um site que permite calcular o consumo de energia desses aparelhos.
"A moda faz mais vítimas do que você pensa". Da Agência O&M, da Índia
Anúncios criativos - Parte I
Acabei de receber um email muito legal de uma amiga. Valeu Renatildes!
Esse anúncio utiliza o movimento da sombra no cartaz para demonstrar como o aquecimento global levará ao aumento do nível dos oceanos.
Anúncios criativos sobre o meio ambiente
Essa campanha foi feita para a World Wildlife Fund. À medida que o papel acaba, o verde da América do Sul também vai embora, simbolizando o impacto ambiental que o uso de simples toalhas de papel é capaz de provocar, além de alertar para outros desperdícios que podem levar às mesmas consequências.
Esse anúncio utiliza o movimento da sombra no cartaz para demonstrar como o aquecimento global levará ao aumento do nível dos oceanos.
A Prolam Y&R, de Santiago, criou um enorme outdoor mostrando refugiados fugindo de uma enchente na Ásia, com dúzias de ar condicionados sobre a superfície do cartaz, que diz a seguinte frase: "O ar que esfria sua casa aquece o mundo".
O Greenpeace utilizou a canção You Are My Sunshine, de Charles Mitchell e Jimmy Davis, para fazer esse divertido comercial, que diz algo como: "Até que a luz saia da sua bunda, use lâmpadas fluorescentes".
O Greenpeace utilizou a canção You Are My Sunshine, de Charles Mitchell e Jimmy Davis, para fazer esse divertido comercial, que diz algo como: "Até que a luz saia da sua bunda, use lâmpadas fluorescentes".
"Veja quanto monóxido de carbono você deixará de emitir se não dirigir por um dia". Essa é a mensagem que aparece na gigantesca nuvem preta presa ao cano de escape de um carro depois de passar o dia sendo inflada pela fumaça expelida pelo automóvel.
Nesse anúncio, as árvores foram posicionadas para parecer pulmões. A área desmatada é um alerta, e a frase no canto diz: "Antes que seja tarde demais".
A mensagem desse anúncio diz: "Você não pode ser lento em uma emergência. Aja agora pelo planeta".
Diesel, a fabricante italiana de roupas, colocou, no fim de janeiro, propagandas em jornais, revistas e outdoors que traziam modelos posando com roupas da marca em um mundo afetado pelo aquecimento global. Nas fotos acima, você vê o Cristo Redentor coberto de água até os pés e Nova York praticamente submersa.
SAFE é uma instituição de proteção aos animais que faz várias campanhas para expor e questionar a utilização desnecessária deles em experimentos e explorações comerciais. O anúncio acima tem como alvo o uso dos bichos como cachecóis, botas e outros produtos de couro e assim por diante.
quinta-feira, 29 de outubro de 2009
Setor de telecomunicações aprova protótipo de carregador universal para celulares
Setor de telecomunicações aprova protótipo de carregador universal para celulares
Escrito por Fernanda Dalla Costa
A União Internacional de Telecomunicações (ITU em inglês) aprovou um protótipo universal de carregador para celulares energeticamente mais eficiente, antecipando em quase dois anos o início de um programa para reduzir emissões de CO2 e descartes dos periféricos pela indústria, a entidade anunciou em comunicado à imprensa.
O protótipo, que funciona por meio de um cabo micro-USB, deve ser disponibilizado aos fabricantes até o final de junho de 2010, informou um representante da indústria à rede britânica de notícias BBC.
Segundo reportagem da Revista Sustentabilidade, o início do programa foi anunciado no segundo trimestre de 2009 com estimativas de que o modelo universal estaria pronto em três anos.
Além de poder ser usado em todos os tipos de aparelhos para telefonia móvel, o carregador deverá usar um terço da energia utilizada pela maioria dos similares atuais.
A GSM Association, grupo internacional de operadoras e fabricantes de telefonia móvel, prevê que a medida gere uma redução de 50% no consumo de energia no mundo, além de reduzir o volume de carregadores nos aterros e lixões em aproximadamente 51 mil toneladas.
Neste contexto, o Brasil, com seus 165 milhões de aparelhos habilitados, o quinto mercado mundial de celulares, segundo a revista Info Online, poderá se beneficiar com redução da geração de lixo eletrônico.
Para a ITU, o projeto do carregador universal é uma parte fundamental da solução para a mitigação das alterações climáticas e vai ser levada aos fóruns internacionais de negociação sobre mudanças climáticas.
Em: http://www.revistasustentabilidade.com.br/s02/eficiencia-energetica/uniao-internacional-de-telecomunicacoes-aprova-modelo-de-carregador-universal-para-celulares
Escrito por Fernanda Dalla Costa
A União Internacional de Telecomunicações (ITU em inglês) aprovou um protótipo universal de carregador para celulares energeticamente mais eficiente, antecipando em quase dois anos o início de um programa para reduzir emissões de CO2 e descartes dos periféricos pela indústria, a entidade anunciou em comunicado à imprensa.
O protótipo, que funciona por meio de um cabo micro-USB, deve ser disponibilizado aos fabricantes até o final de junho de 2010, informou um representante da indústria à rede britânica de notícias BBC.
Segundo reportagem da Revista Sustentabilidade, o início do programa foi anunciado no segundo trimestre de 2009 com estimativas de que o modelo universal estaria pronto em três anos.
Além de poder ser usado em todos os tipos de aparelhos para telefonia móvel, o carregador deverá usar um terço da energia utilizada pela maioria dos similares atuais.
A GSM Association, grupo internacional de operadoras e fabricantes de telefonia móvel, prevê que a medida gere uma redução de 50% no consumo de energia no mundo, além de reduzir o volume de carregadores nos aterros e lixões em aproximadamente 51 mil toneladas.
Neste contexto, o Brasil, com seus 165 milhões de aparelhos habilitados, o quinto mercado mundial de celulares, segundo a revista Info Online, poderá se beneficiar com redução da geração de lixo eletrônico.
Para a ITU, o projeto do carregador universal é uma parte fundamental da solução para a mitigação das alterações climáticas e vai ser levada aos fóruns internacionais de negociação sobre mudanças climáticas.
Em: http://www.revistasustentabilidade.com.br/s02/eficiencia-energetica/uniao-internacional-de-telecomunicacoes-aprova-modelo-de-carregador-universal-para-celulares
sexta-feira, 16 de outubro de 2009
100 melhores blogs para aqueles que querem salvar o mundo
100 Best Blogs for Those Who Want to Change the World
General
United Nations Good Works: Find out what the United Nations is doing around the world from this blog.
Gladwell.com: Malcolm Gladwell, author of Outliers and other inspirational bestsellers, discusses making a difference, intelligent thinking, and other important topics.
Ordinary People Change the World: Find out how regular people can make a difference in the world from this blog.
Evange-list: Check out Evange-list to learn how you can use the Web to make the world a better place.
The Give Well Blog: This blog will tell you how to get the most change out of your giving dollar.
What Do You Stand For?: This blog encourages readers to find a cause for support.
A Volunteer’s Guide to Changing the World: Find out how you can change the world as a volunteer from this blog.
How I changed the world today: See what this blogger does on a regular basis to make a difference in the world.
Kiva Stories from the Field: Read the stories of Kiva fellows on this blog.
Blog for Change: Blog for Change will help you learn about causes, connections, and action.
The Change Blog: This blog is all about changing the world and changing your life.
So what can I do?: Read So what can I do? to find out hundreds of actions you can take to change the world.
One Person Can Make a Difference: This blogger demonstrates being a force for change in the world.
Skip a Lunch: Skip a Lunch is about making small personal sacrifices in order to help others.
Have Fun - Do Good: Have Fun-Do Good is written for people who want to change the world while having fun.
Environment
How to Save the World: Dave Pollard shares environmental philosophy and more on this blog.
Worldchanging: This blog encourages readers to change their thinking to support a more sustainable world.
Change the World: HGTV’s blog will tell you how to change your world without losing your mind. Green Tech: Through Green Tech, you’ll learn about the newest, most innovative green developments in technology.
Gristmill: Gristmill is full of environmental news and commentary.
Sustainable Food: This blog discusses practices and actions for more sustainable food.
GoodGuide: Check out GoodGuide to find products that are safe, healthy, and green.
Animal Rights: This blog focuses on the cause of animal rights.
Green Blog: This blog helps business leaders choose environmentally friendly solutions.
Sustainablog: Check out this blog to learn about sustainability, green business, and environmental politics.
Bright Green Blog: This blog discusses alternative energy, wildlife, living green, and more.
Stop Global Warming: Read this blog to learn what you can do to help put a stop to global warming.
Green Fork: Learn how to eat well and eat sustainably from this guide.
TreeHugger: TreeHugger shares green news and sustainable design with a modern twist.
Green Inc.: See how your business can be more environmentally friendly from this blog.
Social Action & Human Rights
Social Work/Social Action: This blog is written by the Wurzweiler School of Social Work at Yeshiva University.
Spare Change: Nedra uses social marketing to promote causes including health and social issues.
On Social Marketing and Social Change: Read this blog to find news and commentary on social change and marketing.
Human Rights Watch: Read Human Rights Watch to stay on top of the latest developments in human rights.
Poverty in America: Poverty in America fights poverty and supports organizations that help to end it.
Social Citizens: Learn more about social giving from this blog.
TakePart: On this blog, you’ll find out how to take action on social issues, human rights, politics, environment, and more.
Stop Genocide: Read this blog to find discussion on Darfur and more.
Aid Worker Daily: Get humanitarian news and reviews from Aid Worker Daily.
Survival International: Survival International encourages support of tribal peoples.
Gay Rights: Learn about developments in gay rights, and what you can do to support them.
Humanitarian Relief: Check out this blog to learn about humanitarian workers.
Global Health: Read the Global Health blog to learn what is being done about health crisises around the world.
Social Actions: Social Actions has blogs and community that supports social action.
Coalition for the Homeless: On this blog, you’ll learn about programs, advocacy, and ways to can help end homelessness.
The Humanist Community: This blog is all about promoting humanism.
Women’s Rights: Take action on women’s rights with the help of this blog.
Peace in the Middle East: This blog discusses the need, and actions for, peace in the Middle East.
Forced Migration Current Awareness Blog: On this blog, you’ll learn about refugees, IDPs, and forced migration.
End Homelessness: Find out what you can do to help end homelessness through this blog.
Blog for Darfur: This blog is on a mission to save Darfur.
End Human Trafficking: In this blog, you’ll learn what you can do to help end human trafficking.
iAbolish: iAbolish is the blog behind an American anti-slavery group.
Criminal Justice: This blog focuses on actions you can take to support a more fair criminal justice system.
Tobi Indyke’s Social Action Blog: Tobi Indyke shares events, actions, and more for social improvement.
Education: In this blog, you’ll find out how education can be reformed and improved.
Religious Action Center: The Religious Action Center shares how you can tackle world changing action through religion.
Immigration: On this blog, you’ll learn about the latest in immigration rights.
Inspiration
Operation NICE: Get inspired to be nicer every day by Operation NICE.
Gimundo: Gimundo shares good news and positive stories.
Zen Habits: On Zen Habits, you’ll learn about improving your life through simplicity.
The Hero Workshop: The inspiration in this blog will help you find your inner hero.
The Happiness Project: Check out this blog to learn about facing the challenge of being happier.
Abbey of the Arts: Abbey’s blog is a great resource for any artists who are creating for social change.
Sublime Goodness: This blog delivers inspiration with stories of goodness around the world.
Inspire Me Today: Gail Goodwin writes to help give you the motivation and inspiration to be, do, and create.
The Serendipity Factory: The Serendipity Factory celebrates happy discoveries, sharing news, quotes, and inspiration.
Philanthropy & Funding
Nonprofits can find a wealth of useful information through these blogs.
A Small Change: Check out this blog to learn about fundraising for non-profits.
Marketing for Nonprofits: On this blog, you’ll learn how you can help nonprofit marketing efforts.
Give & Take: Give & Take is an aggregator of blogs for the nonprofit world.
Tactical Philanthropy: Read Tactical Philanthropy to learn about the Second Great Wave of
Philanthropy & Funding.
Philanthropy Journal: On this blog, you’ll find nonprofit news and resources.
Cause Marketing: This blog highlights and analyzes cause marketing promotions.
Health Care
Universal Health Care: This blog discusses universal health care as a way to reform the health care system.
IgniteBLOG: IgniteBLOG offers a convergence of health care, marketing, and technology.
The Health Care Blog: The Health Care Blog is incredibly informative about the health care system and reform.
Subject to Change: Subject to Change focuses on social change in public health.
The Alan Katz Health Care Reform Blog: Learn about health care reform from Alan Katz on this blog.
Autism: On this blog, you’ll find news and actions relating to Autism.
Art
The Groundswell Blog: The artists featured on this blog are a part of social change.
Women’s Creative Collective: This collective is a group of women who create for change.
Make Art Like You Care: This blogger creates good art and good works for a better world.
the Painting Activist: This artist describes the world with a paintbrush.
on Social Design.: Check out this blog to find out what designers are doing for social change.
art + craft = craftivism: This blog focuses on art and craft for good.
Art for a Change: Mark Vallen’s blog highlights art theory and commentary.
Leadership & Business
All Day Buffet: All Day Buffet supports a business model that is based on investment in people.
Leading Blog: The Leading Blog writes to build a community of leaders.
Social Entrepreneurship: Nathaniel Whittemore’s blog is all about entrepreneurial ideas that support the greater good.
The Greater Good: Learn about new scientific research and compassion through this blog.
Fair Trade: This blog highlights ways in which fair trade is working, and how it can be better utilized.
How to Change the World: Guy Kawasaki’s blog is all about changing the online world.
The Practice of Leadership: This blog discusses influencing the world through leadership.
Social ROI: Get inspiration for social entrepreneurship through this blog.
Servant-Leadership Blog: Learn about the concept of becoming a leader who serves from this blog.
Ecopreneurist: Ecopreneurist offers news and support for green and sustainable business ventures.
Chief Happiness Officer: Alex Kjerulf’s blog discusses making business more fun, happy, and profitable.
Tworque: In this blog, you’ll find news and commentary on entrepreneurship and innovation in developing countries.
Seth’s Blog: Seth Godin can help you learn a thing or two about leadership. SustainableWork: SustainableWork supports the idea of creating sustainable startups and emerging enterprises.
Em: http://www.bestuniversities.com/blog/2009/100-best-blogs-for-those-who-want-to-change-the-world/
General
United Nations Good Works: Find out what the United Nations is doing around the world from this blog.
Gladwell.com: Malcolm Gladwell, author of Outliers and other inspirational bestsellers, discusses making a difference, intelligent thinking, and other important topics.
Ordinary People Change the World: Find out how regular people can make a difference in the world from this blog.
Evange-list: Check out Evange-list to learn how you can use the Web to make the world a better place.
The Give Well Blog: This blog will tell you how to get the most change out of your giving dollar.
What Do You Stand For?: This blog encourages readers to find a cause for support.
A Volunteer’s Guide to Changing the World: Find out how you can change the world as a volunteer from this blog.
How I changed the world today: See what this blogger does on a regular basis to make a difference in the world.
Kiva Stories from the Field: Read the stories of Kiva fellows on this blog.
Blog for Change: Blog for Change will help you learn about causes, connections, and action.
The Change Blog: This blog is all about changing the world and changing your life.
So what can I do?: Read So what can I do? to find out hundreds of actions you can take to change the world.
One Person Can Make a Difference: This blogger demonstrates being a force for change in the world.
Skip a Lunch: Skip a Lunch is about making small personal sacrifices in order to help others.
Have Fun - Do Good: Have Fun-Do Good is written for people who want to change the world while having fun.
Environment
How to Save the World: Dave Pollard shares environmental philosophy and more on this blog.
Worldchanging: This blog encourages readers to change their thinking to support a more sustainable world.
Change the World: HGTV’s blog will tell you how to change your world without losing your mind. Green Tech: Through Green Tech, you’ll learn about the newest, most innovative green developments in technology.
Gristmill: Gristmill is full of environmental news and commentary.
Sustainable Food: This blog discusses practices and actions for more sustainable food.
GoodGuide: Check out GoodGuide to find products that are safe, healthy, and green.
Animal Rights: This blog focuses on the cause of animal rights.
Green Blog: This blog helps business leaders choose environmentally friendly solutions.
Sustainablog: Check out this blog to learn about sustainability, green business, and environmental politics.
Bright Green Blog: This blog discusses alternative energy, wildlife, living green, and more.
Stop Global Warming: Read this blog to learn what you can do to help put a stop to global warming.
Green Fork: Learn how to eat well and eat sustainably from this guide.
TreeHugger: TreeHugger shares green news and sustainable design with a modern twist.
Green Inc.: See how your business can be more environmentally friendly from this blog.
Social Action & Human Rights
Social Work/Social Action: This blog is written by the Wurzweiler School of Social Work at Yeshiva University.
Spare Change: Nedra uses social marketing to promote causes including health and social issues.
On Social Marketing and Social Change: Read this blog to find news and commentary on social change and marketing.
Human Rights Watch: Read Human Rights Watch to stay on top of the latest developments in human rights.
Poverty in America: Poverty in America fights poverty and supports organizations that help to end it.
Social Citizens: Learn more about social giving from this blog.
TakePart: On this blog, you’ll find out how to take action on social issues, human rights, politics, environment, and more.
Stop Genocide: Read this blog to find discussion on Darfur and more.
Aid Worker Daily: Get humanitarian news and reviews from Aid Worker Daily.
Survival International: Survival International encourages support of tribal peoples.
Gay Rights: Learn about developments in gay rights, and what you can do to support them.
Humanitarian Relief: Check out this blog to learn about humanitarian workers.
Global Health: Read the Global Health blog to learn what is being done about health crisises around the world.
Social Actions: Social Actions has blogs and community that supports social action.
Coalition for the Homeless: On this blog, you’ll learn about programs, advocacy, and ways to can help end homelessness.
The Humanist Community: This blog is all about promoting humanism.
Women’s Rights: Take action on women’s rights with the help of this blog.
Peace in the Middle East: This blog discusses the need, and actions for, peace in the Middle East.
Forced Migration Current Awareness Blog: On this blog, you’ll learn about refugees, IDPs, and forced migration.
End Homelessness: Find out what you can do to help end homelessness through this blog.
Blog for Darfur: This blog is on a mission to save Darfur.
End Human Trafficking: In this blog, you’ll learn what you can do to help end human trafficking.
iAbolish: iAbolish is the blog behind an American anti-slavery group.
Criminal Justice: This blog focuses on actions you can take to support a more fair criminal justice system.
Tobi Indyke’s Social Action Blog: Tobi Indyke shares events, actions, and more for social improvement.
Education: In this blog, you’ll find out how education can be reformed and improved.
Religious Action Center: The Religious Action Center shares how you can tackle world changing action through religion.
Immigration: On this blog, you’ll learn about the latest in immigration rights.
Inspiration
Operation NICE: Get inspired to be nicer every day by Operation NICE.
Gimundo: Gimundo shares good news and positive stories.
Zen Habits: On Zen Habits, you’ll learn about improving your life through simplicity.
The Hero Workshop: The inspiration in this blog will help you find your inner hero.
The Happiness Project: Check out this blog to learn about facing the challenge of being happier.
Abbey of the Arts: Abbey’s blog is a great resource for any artists who are creating for social change.
Sublime Goodness: This blog delivers inspiration with stories of goodness around the world.
Inspire Me Today: Gail Goodwin writes to help give you the motivation and inspiration to be, do, and create.
The Serendipity Factory: The Serendipity Factory celebrates happy discoveries, sharing news, quotes, and inspiration.
Philanthropy & Funding
Nonprofits can find a wealth of useful information through these blogs.
A Small Change: Check out this blog to learn about fundraising for non-profits.
Marketing for Nonprofits: On this blog, you’ll learn how you can help nonprofit marketing efforts.
Give & Take: Give & Take is an aggregator of blogs for the nonprofit world.
Tactical Philanthropy: Read Tactical Philanthropy to learn about the Second Great Wave of
Philanthropy & Funding.
Philanthropy Journal: On this blog, you’ll find nonprofit news and resources.
Cause Marketing: This blog highlights and analyzes cause marketing promotions.
Health Care
Universal Health Care: This blog discusses universal health care as a way to reform the health care system.
IgniteBLOG: IgniteBLOG offers a convergence of health care, marketing, and technology.
The Health Care Blog: The Health Care Blog is incredibly informative about the health care system and reform.
Subject to Change: Subject to Change focuses on social change in public health.
The Alan Katz Health Care Reform Blog: Learn about health care reform from Alan Katz on this blog.
Autism: On this blog, you’ll find news and actions relating to Autism.
Art
The Groundswell Blog: The artists featured on this blog are a part of social change.
Women’s Creative Collective: This collective is a group of women who create for change.
Make Art Like You Care: This blogger creates good art and good works for a better world.
the Painting Activist: This artist describes the world with a paintbrush.
on Social Design.: Check out this blog to find out what designers are doing for social change.
art + craft = craftivism: This blog focuses on art and craft for good.
Art for a Change: Mark Vallen’s blog highlights art theory and commentary.
Leadership & Business
All Day Buffet: All Day Buffet supports a business model that is based on investment in people.
Leading Blog: The Leading Blog writes to build a community of leaders.
Social Entrepreneurship: Nathaniel Whittemore’s blog is all about entrepreneurial ideas that support the greater good.
The Greater Good: Learn about new scientific research and compassion through this blog.
Fair Trade: This blog highlights ways in which fair trade is working, and how it can be better utilized.
How to Change the World: Guy Kawasaki’s blog is all about changing the online world.
The Practice of Leadership: This blog discusses influencing the world through leadership.
Social ROI: Get inspiration for social entrepreneurship through this blog.
Servant-Leadership Blog: Learn about the concept of becoming a leader who serves from this blog.
Ecopreneurist: Ecopreneurist offers news and support for green and sustainable business ventures.
Chief Happiness Officer: Alex Kjerulf’s blog discusses making business more fun, happy, and profitable.
Tworque: In this blog, you’ll find news and commentary on entrepreneurship and innovation in developing countries.
Seth’s Blog: Seth Godin can help you learn a thing or two about leadership. SustainableWork: SustainableWork supports the idea of creating sustainable startups and emerging enterprises.
Em: http://www.bestuniversities.com/blog/2009/100-best-blogs-for-those-who-want-to-change-the-world/
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